Master of Business Administration - Marketing

Bachelor of arts

DESCRIPTION

MBA program at UGLC is designed to give the student an ability to develop their career to its fullest potential, at an accelerated pace. The student will understand the global, environmental, political, economic, legal and regulatory context for business and develop the capacity to apply knowledge in new and unfamiliar circumstances through a conceptual understanding of relevant disciplines. The MBA program will provide intensive theoretical and practical knowledge of management along with relevant case studies and technical know how.

Students pursuing MBA in Marketing will gain expertise in Marketing Research, Consumer Behaviour, Advertising and Sales Promotions, Distribution Management. The Students will also get an insight into Rural Marketing and Services Marketing

Eligibility

The candidates should have passed any Bachelors Degree i.e if he/she has any three year graduation degree or any other recognized degree as equivalent thereto.

Course Structure

First Semester

  • Accounting And Finance For Managers
  • Laws Relating to Business
  • Economics For Managers
  • Information Technology For Managers
  • Quantitative Techniques In Management

Second Semester

  • Human Resource Management
  • Management And Organisational Behaviour
  • Marketing Management
  • Production And Operations Management
  • Research Communications Methodology

Third Semester

  • Advertising And Sales Promotion
  • Business Ethics And Corporate Governance
  • Consumer Behaviour
  • International Business
  • Marketing Research
  • Strategic Management

Fourth Semester

  • Brand Management
  • Industrial Marketing
  • International Marketing
  • Rural Marketing
  • Sales And Distribution Management
  • Services Marketing